With the success of the global rebrand, WST and Monday Nights continue a strong creative partnership, designing and managing all event graphics, digital and social across the WST calendar.

The crowning jewel in the WST calendar is the World Championships, held at The Crucible Theatre in Sheffield since 1977. The coveted World Championship is the pinnacle of the tour, bringing fans from across the world flocking to The Crucible in their thousands to catch a glimpse of magic on the baize. And the Halo World Championships 2025 were no exception.

The competition broke new boundaries, not only being the first World Championship event where the visuals are fully part of the WST brand and not dictated by sponsors, but also with the first ever Chinese winner in Zhao Xintong, and boasting over 400 million streams online, and smashing viewing records on the BBC with 12.9 million.

Having worked on the event branding for the World Champs 2024, Alice took the reins for 2025, designing and overseeing the whole creative output. She worked closely with the WST team to deliver a cohesive full venue takeover, managing budgets and timelines, liasing with contractors, printers and manufacturers, designing audience and TV facing venue graphics as well as city wide graphics, digital set design and social media outputs.