World Snooker Tour approached Monday Nights with a simple task, authentically define and design ‘snooker culture’ for the modern world. This represented an opportunity to bravely attract an entirely new generation of fans whilst honouring snooker’s rich heritage.

At the heart of the new identity is The Triangle, an icon that’s unmistakably snooker. Around this, Monday Nights created a vibrant and impactful system unifying the tour calendar, and captivating millions of fans across the globe.

Alice was a key part of the three man team at Monday Nights and saw the project through from inception to completion and beyond, developing new skills in brand strategy, TV broadcast design and set design and honing her skills in brand design, brand research and development, website design and client management.